In the midst of the 2020 pandemic, we at Giant Digital knew we needed to do something to support the many charities affected by the crisis. With demand increasing for charity services, and their ability to fundraise restricted by social distancing guidelines, charities were, and continue to be, some of the hardest hit.
As a digital agency specialising in charity websites and donation platforms, we offered a £20,000 grant, to be shared between four worthy causes, to help improve online fundraising or service provision.
One of the four successful organisations, Just a Drop, who provide clean water and sanitation access to marginalised communities across the world, requested a digital solution that would help them strengthen their fundraising activities and appeal to new donors during this challenging period.
“The pandemic has put such a strain on charity income generation across the sector. We realised early on that we needed a way to appeal to a wider audience of potential donors. Thanks to Giant Digital’s grant and expertise, we will soon have a completely innovative fundraising mechanism that will not only allow us to engage with new supporters, but also provide a new way for our existing audience to support us – it’s a solution we never would have come up with ourselves and an exciting next step in our fundraising journey”.
“Having worked with charities and ethical brands for the past 10 years, we couldn’t just stand back and watch when the pandemic hit the sector. We knew immediately that the best way to help would be to offer our digital expertise to those who needed it most. We are thrilled to be working with Just a Drop to create a highly unique search engine syndication tool that will allow new and existing donors to support the charity through their everyday internet searches. We hope this innovative digital tool will not only bring in new supporters, but provide easily-generated new funds for this extremely worthwhile and relevant cause”.
The new search engine syndication tool developed by Giant Digital, funded entirely by their digital grant, will enable Just a Drop to generate regular and ongoing revenue through supporters’ everyday online searches, whilst helping raise awareness of their vital work.
If you would like to know more about this project or find out how Giant could bring innovative digital solutions to your organisation, get in touch.
London-based Just a Drop is an international water charity, passionate about providing clean water and sanitation facilities to marginalised communities. Their community-led development approach ensures the implementation of sustainable, quality solutions that stand the test of time, transforming lives for the better.
More information can be found at www.justadrop.org