Whether you want to launch a new website, web application or digital campaign, how you brief potential partner agencies, for the best results, is crucial. The brief itself should reflect the way in which you’ll shortlist candidates and the values, capabilities and experience you are looking for from a long term partner.
The more you put into the brief, the more you will gain in response. Before you begin, step back and take a holistic view of your organisation; where are you now and where do you want to be? Understanding the full scope of your organisation's objectives will help to define what role your digital project plays in the bigger picture.
If the agency fully understands your organisation from the outset, you’re more likely to save time in the long run and find a partner that is aligned to your vision. Our brief template will hopefully help you get the most out of your agency as well as provide agencies with all of the information they require from the offset!
Values are extremely important to us because part of our commitment to the global digital community, is that we only work with ethical organisations. We help these organisations develop meaningful digital experiences by providing them with a platform to be heard. If you have a digital project and want to stand above the crowd by creating change with technology, contact one of our consultants or send us your brief.
Knowing where to start with a digital project can be daunting so we offer a consultancy service to help organisations outline their objectives and requirements for a project before drafting a brief.
We can help you define your core mission, vision and values - all of which underpin the direction of your brief. We then help you set ambitious yet realistic objectives, review your current technology infrastructure, carry out competitor analysis in your industry and define your audiences and the channels they use. This information formulates the basis of your digital brief for prospective agencies and partners.
If you’d like us to support you in developing your brief, contact one of our consultants today.